When I joined Clothing Tech, the company faced a significant challenge: we didn't know our users. Without understanding who our target audience was, we couldn't effectively address their pain points or design solutions that met their needs.

My mission was to bridge this gap through empathy and connection, using a variety of research methodologies to gain deep insights into our potential users.
 

• Attending Tradeshows:

  • ​I attended numerous tradeshows, gathering face-to-face insights from potential clients.

  • One boutique owner highlighted the frustration of integrating new tech into existing inventory systems, a common industry pain point. ​

• Regular Updates from Product Manager Team Insights:

  • ​Regular conversations with our product manager team revealed that many users struggled with our mobile app’s navigation, an issue previously overlooked.​

• Conducted User Interviews: ​

  • Direct interviews with clients provided deep insights.

  • For example, Sarah, a fashion entrepreneur, was frustrated with the time-consuming process of updating her product catalog, underscoring the need for a more streamlined interface.​

• Established Usability Testing Inquiries:

  • Conducting usability tests allowed me to gather real-time feedback and observe user interactions.

  • This helped identify critical usability issues that needed immediate attention.