I designed and continued to maintain the Sharif 1827 e-commerce platform. Here, I ensure the brand's unique style guide and ethos are reflected in every aspect of the user experience.​

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• Directed UX/UI design for the fashion e-commerce platform, enhancing user experience through testing and design iterations.

• Aligned customer needs with business goals, ensuring a balance between company and team priorities for strategic direction and impactful results.

• Made informed product placement decisions through ambiguity and uncertainty in a changing economy.

• Collaborated with sales and product management to strategize product direction

 

​Role: Senior UX/UI Designer​

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Duration:  4 Years

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Methods: Scrum, Agile, and Design Collaboration

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Key Highlights:​

• Achieved a 300% increase in company sales post-website redesign.

• Developed digital campaigns that doubled online consumer traffic.

• Enhanced the company’s digital presence, aligning it with current market trends and user expectations

Methods:  Agile, Waterfall