What was observed?
In each design phase, the users wanted and need to see specific information pertaining to each page.
Home Page Primary:
A clear understanding of brand and product, An enticing visual explanation of brands philosophy, Must-see pricing and what they will get from the product, Client success stories, Video for further information
The coaches section, Running camps, Shop/ store, Additional advertising, Highlighted Runners
Name of client, Successful quote, Where clients are from, The coach they trained with, Short story
Clients to be arranged to reflect experience: verbiage that is both runner jargon or more relatable to an average person
Holistic Five "Philosophy":
Clear visual icons that show the relationship of each Holistic Five to the runner's regime, A call to action button, Related videos
A reminder of the "Holistic Five", Reformatted questions that are not leading, Centered clear design, A written timeline for reassurance
Confirmation page to indicate the form was submitted, Visual cues that indicate the next steps in the process