top of page
Home Wave Revised.png

 Mom and Pop Artisan E-commerce Platform

Mineral Springs Trading Co.

Desktop - 1.png
Device - Macbook Pro (2).png


2-week sprint





Frame 11 (3).png

Client Brief

Mineral Springs Trading Co. brick and mortar store, circa 2017, was founded by the Kolbe family in the small mountain town of Berkley Springs, West Virginia. Based on the principles of "frivolities and essentials for an art fueled life",  Mineral Springs offers 100+ unique items for its customers. From beauty and bath products to children's books to cookbooks this little store is packed full of delightful gems that any thoughtful shopper would love to buy.

Mineral Springs Trading Co., currently, is at one location as well as utilizes an eCommerce experience, where orders are bought and shipped direct-to-customer.

What would be a successful outcome of this project?
As a UX designer, I was seeking to increase the speed to check out.  People are having issues navigating through the site and finding products.  

Where to begin?

Frame 8 (1).png
Frame 7 (4).png

I interviewed 9 all-female with an average age of 45  about their shopping habits, lifestyle, and eCommerce experiences.

Following the Interviews, I created an Affinity Map
to decipher Key Trends

8 eCommerce shoppers, were given a contextual inquiry of the current Mineral Spring website. 

Frame 12 (3).png
Frame 8 (1).png
Frame 8 (1).png
Frame 11 (3).png


"I like handmade items. Particularly when the artist has a story behind them. I can support that"

Frame 8 (2).png
Frame 9 (2).png


A search menu, discounted items, loyalty program, next day shipping

Too many similar items to sift through, confusing navigation, supporting big corporation

Mineral Springs logo.png

Mineral Springs Trading Co.

Lovely color scheme, simple checkout

No search menu, delivery fees, inconsistent card sorting


Lockwood, Queens, NY

Multiple views of items, search menu, highlight items of the week

Delivery fees, items don't look artisanal/ manufactured, not very personable

Who are the competitors?

Frame 10.png
Frame 11 (3).png
Pg. 4 (1).png

Feature Identifier

What is the problem?



What about the designs?

Frame 18 (9).png
Frame 17 (2).png

I utilized the "F" and "Z" page structure to keep the users engaged.

Through multiple hand sketching, Figma mock-ups, and usability tests here was the best solution. 

Frame 11 (2).png
Frame 8 (1).png
Frame 11 (3).png

Home page

Prototype (1).png

Item page

Prototype3 (2).png

Your cart

Prototype2-Add to cart (1).png
Frame 8 (1).png
Frame 11 (3).png

What was observed?

In each design phase, things needed to be eliminated or edited.
Users requested:
Top navigation with a card sorted dropdown was utilized for ease of finding items.
A search bar was added as an additional finding feature.
Responded positively to the clear pop-up box to indicate "what's in your cart" and a clickable way to add items, opt-out, and move to the purchase page. 

Users did not respond well:
The format throughout the iterations was not exciting enough. 
Did not need large photos/ banners on pages.
Did not like to scroll on the purchasing page.

Frame 16 (1).png

What's the next adventure?

Frivolous Artfilled life- sign 1.png

Reiterate  Mid-fidelity

Rework the "Artist" section 

Consider the addition of Log-in for customer loyalty programs

Mineral Springs- Photo.jpg
bottom of page